Fortune 500 companies know how incredibly powerful social media can be for brand awareness and customer/client acquisition, which is why they all maintain active accounts on Facebook, Twitter, LinkedIn and other, similar sites. Social media marketing is one way for companies to keep in touch with current clients and customers, plus it is one of the most cost-effective and interactive formats for reaching potential buyers. So, how are you or your company leveraging social media in your marketing strategy?
Google Now: the future of SEO?
If you have not come across Google Now yet, chances are you will soon. Google is rolling the service out to increasing numbers of devices without much fanfare, however the technology behind the program is starting to make some serious waves. That means it will inevitably have an impact on the way businesses operate online. And, just as night follows day, the world of SEO will change.
Many of our clients have heard that they should hire an SEO agency to help boost their website/brand/reputation online, but do not realize that SEO is not about making a site look better for the search engines. SEO is not website design; it is, in the end, about the bottom line. Unless SEO relates to a higer ROI, it is a waste of time. The following infographic demonstrates how this correlation between SEO and ROI works.
Social Media Management!
Social media management is quickly becoming the means of interacting with customers and clients online. Years ago, this interaction happened in a physical location, at the proprietor’s business location; then, in the late 1990’s, people found that they could visit stores virtually. It wasn’t until the 2000’s that shopping online became mainstream. But now that almost everyone seems to have a website, it is clear that companies need to make efforts to be proactive if they hope to gain and retain new customers.
Everybody is online…especially companies. How does your company rank when it comes to social media? A recent study, carried out by NetProgress, shows the top 50 orgs according to their online social media activity–is this a good thing? Are we too connected? Is social media just another form of advertising, or does it fill a genuine need? The answers to those questions probably depend upon the company, but used properly, we think social media can be one of the most effective tools a company can leverage, which probably explains why the most progressive businesses are also the most social.