Having a website is essential to marketing your business in Singapore, and because we’ve seen a lot of mistakes local businesses make in trying to promote their website, we’re here to help. The success of your business is directly related to how effective your website is in reaching current and potential clients with info about your services, products, and company news.
However, this is only possible if you have your site optimized to its fullest potential.
You need to ensure that your website is highly visible online and that the right type of traffic is being driven to your site.
The process of positioning a website in search results is known as search engine optimization (SEO for short). SEO is the reason why one website ranks higher in Singapore than others in search engines like Google.
Here are 3 of the most common SEO mistakes we see businesses make…
- Targeting the wrong keywords
When it comes to SEO, keywords are what matter most. You are trying to get your website to rank high within specific keywords. The entire design of your site is then geared toward these keywords that you choose. This means that one of the most common SEO mistakes that you can make involves choosing the wrong keywords. When you are choosing the keywords that you want to use for your site, it is best to choose words that you know are connected to your niche market. These are typically the words that are related to your business. It is possible to choose the wrong keywords if you are not careful. Be sure that you are using the right methods to choose keywords that are closely related to your business.
2. Stuffing keywords
Lots of well-meaning businesses make the mistake of overdoing their keyword usage on their website. Are you getting a little carried away when you use keywords to optimize your site? Trust us, you don’t gain more points with Google every time you repeat your keyword. While it is important that your keywords are visible on your site, you do not want them to be overused. You never want it to seem like you are keyword ‘stuffing’. The keywords that you include on your site should be used strategically, but naturally. You ought to think of several synonyms you can use, instead of simply repeating the same phrase over and over again.
3. Content is King
Another common mistake we see is that some Singaporean businesses tend to launch their website with little to no content inside. These types of sites are what we call ‘brochure sites’…they look attractive because they have a lot of photos, but there isn’t enough information to help visitors or search engines understand what makes their business different from their competition. Content on your site is one of the best ways to position yourself for key terms that people in Singapore are searching for.
These are just a few of the mistakes we see, but there are plenty more (unfortunately!), such as errors in robot.txt files, no browser caching, a lack of alt img tags, no image compression, and more. If you think your website could benefit from a professional website audit, get in touch with us today.