The Five Laws of Social Media Marketing: Law 1

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Social Media Marketing

Introduction Social media can be leveraged to create wonderful marketing masterpieces.  Many companies use social media in Singapore to build recognition.  Likewise, big name MNC’s like Skittles and Dell have successfully used social media to increase their sales, brand, and the community around their products.   Small companies like DivineInto are using social media to increase their sales and dominate a very specific dating niche in Singapore.  Mumumoto uses it to reach out to their customers in America and Asia.  No matter your company size, social media can be used to start a conversation with your target market and elevate your brand. Greenwich SEO’s Social Media Consulting Team has successfully worked for clients and allows them to build strong campaigns that drive traffic and build community.  Through our experience, we have developed a Five Law Model that teaches our clients how to use social media for business and how to execute the strategies that we develop together. This white paper is your guide to the five laws of social media marketing, and explains how you can leverage social media for your company’s success: Law 1: What is Social Media? – We break down social media marketing into its core components so that you can understand the fundamentals.  Social Media is about building a conversation with your clients and consumers. Law 2: Common Mistakes Companies Make With Social Media – Though you may understand social media and have a solid foundation to build on top of, it is still possible to fall into the common pitfalls and mistakes that most companies make. Avoid the crucial mistakes and you will be well-positioned for social media success. Law 3The Different Ways Companies Use Social Media – Now that you understand the common pitfalls, it is time to take a look at the companies that get it right. Companies are successfully using social media to drive sales, build traffic, hire employees, build a community, and create a positive, well-known brand. Law 4A Framework for Developing a Social Media Strategy – The strategy development portion of a social media campaign is crucial for the success of a company.  You must ask and answer the appropriate and relevant questions to develop the right campaign:  What social sites are customers in your target market currently using?  How much time is needed to consistently interact with your social community? Law 5: How to Measure Return on Investment – Strategy and research are, of course, only half the battle.  Once your strategy is set, it’s time to execute by either building a team, training your current team, or hiring outside consultants to implement.  This is by far the most important part of social media marketing so it is of the utmost importance that you get it right. Singapore SEO

Law 1: What is Social Media?

I know that you are ready to jump right in and start building a social media strategy.  Before we do this, it is essential that you understand what social media is and why so many people are using it.  Let’s start with a definition. According to Wikipedia, ‘Social media is online content created by people using highly accessible and scalable publishing technologies.  At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It is a fusion of sociology and technology, transforming monologues (one too many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.’ Wow, that is a lot of information! So let’s break it down into its three main components: publishing, information diffusion, and relationship building. Social Media: A Publishing Technology for Everyone Social media is unlike any other technology in history. It has created a modern-day renaissance for several reasons, which are broken down here: Social media is online Social media is something that takes place online. It is a type of communication that takes place outside of in-person meetings, phone calls, or foot traffic. That means social media is location-independent, which makes it a valuable part of any company’s business strategy. Social media is user-generated Content used to be something that very few people created. Reporters, TV anchors, movie directors, authors, radio DJs, and magazine editors created content, and everyone else consumed it. Now, everyone is a publisher, and the people who use the content are also the ones who create it. Social media is highly accessible and scalable Social media is highly accessible and scalable to the public, which means that social media has lots of users and offers plenty of opportunity for companies. Because social media is easy to access, the tools for social media are easy and intuitive enough for the common person to use. Even if you do not use social media now, there is no reason not to jump in!   Social Media: A Way to Diffuse Information No other existing media is capable of diffusing information faster than social media. Here’s why: Social media is a shift in how people discover, read, and share news, media, and content Television and newspapers are no longer king when it comes to filtering and sharing news. People are more likely to get their news by reading Trending Topics on Twitter, and they are more likely to share a link to a friend’s blog post than MSN’s homepage. Social media is a fusion of sociology and technology Social media is user-controlled, which means that sociologic components play a large role in any company’s social media business strategy. The limits of social media are only set by the limits of the technology of social media tools. Social media is a dialogue At one time, companies had a monologue with its customers. Companies put out television commercials or print ads about its products and waited to see whether the sales rolled in to determine success rates. Now, social media allows companies to have a dialogue with its customers and gain valuable feedback and input as it creates the message. Social media is the democratization of information Information and messaging for a company was once controlled by its marketing and sales departments. Now, with the democratization of information, no one owns the message about a product or company. Every company must become part of the conversation or risk letting users become the voice of the company. Social Media: A Way to Build Relationships by Sharing Humans are interesting in that the way they build relationships is through sharing. It may be sharing something that happened in their personal lives, or it may be sharing something funny on TV. Sharing is an essential component of social media, so let’s break it down into parts: Social media is people connecting with others Social media allows each person to connect with others, which means most of the messaging a person receives is from his or her network. It’s essential for companies to learn to network with its customers in order to promote the company message. Social media is content readers become content publishers. Content readers are not only consumers. Social media allows content readers to become content publishers. In this way, social media allows content readers to share the content with their own network of followers by publishing or republishing the message in their own words. Social media is forming relationships for personal, political, and business use Social media is not just about content or messaging in a different format. Social media is about relationships. For companies, social media is about creating a more personal relationship with end-consumers to build a network around a service or product. It is clear that there are many components to social media, but the best way to understand social media is to just try it. I hope by now you are excited to see what social media can do for your business whether you are in Singapore or elsewhere!

To read part 2: click here.