Many of our clients have heard that they should hire an SEO agency to help boost their website/brand/reputation online, but do not realize that SEO is not about making a site look better for the search engines. SEO is not website design; it is, in the end, about the bottom line. Unless SEO relates to a higer ROI, it is a waste of time. The following infographic demonstrates how this correlation between SEO and ROI works.
So, if you’re on the fence about hiring a team of professionals to optimize your site, check this out…as you can see, there is a HUGE financial incentive related to gaining a first page listing; this is why smart companies see SEO as a worthwhile and lucrative investment.